Client context
The environment
FreshBooks provides cloud-based accounting tools for small businesses, including invoicing, expense management and time tracking. Its search landscape spans accounting, finance and small-business topics where editorial relevance and contextual fit matter.
The engagement
Where SaaSMonks contributed
SaaSMonks supported FreshBooks’ wider search visibility efforts through editorial link building. Our responsibility was delivery: identifying suitable editorial contexts, coordinating outreach and content, and managing placements against agreed quality requirements.
Delivery principles
How the work was approached
- Choose publications and pages with a defensible connection to accounting, SaaS, finance or small-business audiences.
- Keep each proposed placement natural to the surrounding article and useful to its reader.
- Coordinate outreach, content and editorial feedback without exposing the client to unnecessary operational work.
- Maintain clear reporting so the wider SEO team could evaluate delivery in context.
Responsible conclusion
What the engagement supported
The engagement added relevant third-party editorial references around topics connected with the brand and its audience. These placements formed one input within FreshBooks’ broader SEO and brand program.