Several companies are now using eCommerce marketing management. It’s one of the most used agile technologies nowadays. It is advantageous to both big and small businesses.
You won’t have to deal with tedious jobs or poor customer service. It offers a framework for you to accelerate and scale it up without wasting time and energy.
The use of software and tools to automate marketing tasks is referred to as marketing automation. This aids marketers in attracting leads, nurturing them farther down the sales funnel, and analysing lead behaviour & campaign performance.
You can, for example, engage with your consumers by sending out welcome letters using automatic email workflow management.
Marketing automation is predicted to continue to increase substantially in 2022. The majority of eCommerce marketers now use it to complete numerous business tasks.
What is e – commerce marketing Automation, and how does it work?
eCommerce marketing automation is a simple yet sophisticated procedure that caters to the needs of eCommerce merchants. Using eCommerce marketing automation tools and goal-driven technology, numerous tasks are completed during this process.
eCommerce marketing automation software may make your processes run much more smoothly, intelligently, and efficiently. eCommerce marketing automation software will help you grow your online store. The finest 6 eCommerce marketing automation software options for 2022 are listed here.
eCommerce Marketing Automation Plugins –
1. WooCommerce Integration with Mautic
This plugin links your WooCommerce store to Mautic, allowing you to handle data in real time. It has the following features:
- Orders that have been abandoned in the cart
- Creates more than 70 custom fields
- Easily synchronises WooCommerce data with Mautic Segments data.
- These capabilities assist you in efficiently managing your consumers.
2. ZOHO CRM Integration
You may connect any WooCommerce store to Zoho CRM using this plugin. It assists in the synchronisation of WooCommerce data such as Products, Deals, Contacts, & Sales Orders. This plugin makes it easier, smarter, and more adaptable to manage eCommerce activities.
Tactics for eCommerce Marketing Automation That Will Help You Grow
1. Automated email marketing
Customer engagement, retention, and offering a memorable experience are all challenges for most eCommerce firms. When working on a massive scale, managing a huge customer base and their database gets vital.
So, how else can you improve your customer service?
In such circumstances, email marketing automation might be a useful tool. Email marketing automation technologies help you target the subscribers while also keeping them informed & satisfied. This is accomplished through automated emails that include useful information, marketing offers, and discounts. You may improve the efficiency and effectiveness of your organisation by following these email marketing automation suggestions.
Let’s look at how email automation can benefit your business with eCommerce marketing.
- A/B test-
You may test & optimise your emails using email automation software. This can be accomplished by selecting catchy subject lines & experimenting with various content types. You may also keep up with your email follow-up with automatic drip email sequences.
You can deliver welcome messages to your newly subscribed subscribers. You also can utilise an automated welcoming series to guide customers when introducing new products.
- Open rates–
You can analyse the performance of your ads using automated techniques. You’re doing well if the email open rate is around 15 and 25 percent.
- Abandoned cart email notifications–
You can send automatic email reminders to customers who have abandoned their carts. This may encourage customers to return and take measures on the remaining products.
- Prior Consumers–
Automated win-back campaigns can be used to pitch past customers.
2. Analytical tools
You can investigate various important elements by using eCommerce marketing automation software with contextual analytics. Marketing trends, customer behaviour, business procedures, performance, & improvement areas are all examples of these aspects. There are two key components to analytics:
You can compute ROI using automated tools. You can figure out how to subtract your expenses and whether or not you’re on the proper track. This will undoubtedly improve your business approach.
You can analyse the effectiveness of your campaigns using automated software. You may determine whether or not intended audiences are there, as well as how many prospects are turned into sales, among other things.
Marketing automation is now used by more than 75% of businesses. This figure is steadily rising. In 2020, market automation software is expected to be worth $3.60 billion. In 2027, it is predicted to be USD 11.46 billion.
eCommerce marketing management has made it possible to expand, increase revenue, and target clients in a more efficient manner.