Before I dive right into the sea of knowledge about how to improve you domain authority and what the heck that even is, I want to fully elaborate on the impact it can have on your content.
Once you’ve settled into the dreamy thought of gaining more than a hundred— if not thousand— views each month, it’s about time you make it a reality by tightening up some screws around your website, or blog.
Now, you have blogging schedule, podcasts (or no podcasts) ready to air, and your blog has been polished so clean that if you were to rub your finger across it, the words would squeak.
But wait for a second, where is the traffic? Why is no one viewing your content?
I can imagine your frustration at this. When I started out, I was confident that my page would slice through the over-saturated industry and get some views. Even if it meant forgetting that I have a life outside the virtual bubble.
So, I worked. Day and night, whenever I had the chance. But it took me some time before I realized it— I was writing but I was thinking from a creative point of view.
I felt like I was missing something, and after hours of scouring the internet, I found it. I needed a business as well as a marketing mindset, and you need it too.
But, I’m already doing so much— creating great content, checking my page views every single second, and becoming obsessed with it!
Yeah, that’s amazing work but you’ve got to think strategically rather than just dumping your attention in one area of maintaining the actual content. That area is just a tiny speck in your website’s universe.
There so many things that you need to take care of. I’ll just go through what seems to matter the most, to me, when it comes to running a website.
What I mean to say is, just starting a blog is not enough. You have to nourish your website as if it is your most prized possession.
You need traffic, right? Well, domain authority will definitely help you out if you maintain it the right way.
This post may contain affiliate links. Full disclosure here
What is Domain Authority
It’s a nightmare. It’ll snatch away all your dreams of ever being a successful blogger. If possible, it’ll make itself some hands and strangle you through the screen.
Just messing with you. Or am I?
I mean, if you don’t take care of this little buddy, the above situation might just be true.
So let’s get two things out of the way: Domain Authority and Page Authority.
Domain Authority is basically a score given (on a logarithmic scale of 1-100) by Moz, an internet company. They will give you this score based on the number of backlinks you’ve provided, how well your quality of content is, or has been over a certain period of time.
On the other hand, Page Authority is, more or less, the same. Except it is judged based on an individual page rather than considering your blog as a whole.
Hey, but what’s the hustle all about? Why do we need it?
So, the higher your DA is, the more likely your website will be within the first page of the search results.
However, having a higher DA doesn’t guarantee the first place on the list. It only means that Google will prefer your website more than other people within the same niche but with a lower DA.
Having a higher DA also means, you have to be on your guard at all times and look for opportunities where you can tweak your website’s features in order to stay on top.
As I said, DA is just a score given to you based on how many backlinks you have provided on your article/content, as well as the quality.
But this is the old way of how Google used to filter content in its search results.
Instead of measuring the number of backlinks you have, Google’s algorithm is slowly shifting its focus from backlinks to the quality and relevance of your content within the search query.
This, however, does not mean providing backlinks have lost their significance. You will need it, as you’ll see why shortly.
There are little bits and pieces within DA that you need to fix, and it is only after fixing these technical matters will you realize how much it can really impact your number of views.
Relevant Traffic: So, you want traffic? But what kind?
I just want people to visit my website and enjoy my content!
I hate to break it to you, but that won’t work. The sole reason being that you want everyone to look at your website.
There’s a reason why there are general doctors and dentists, or plastic surgeons. People who want to get their teeth fixed wouldn’t go to a general doctor, who has little to no knowledge about what they want, but to someone who specializes in dentistry.
Similarly, people who will be visiting your website, in general, will surely look at your content but no one will be sticking around long-term.
Focus on a single niche, where you will gain experience and a piece of in-depth knowledge about that specific category. If you manage to do this, you’ll see
Creating Keyword Clusters
The only way to do this is to organize your ideas and put all of them under a single umbrella.
You may be a jack of all trades but a master of none, and that’s exactly what is hurting your business.
And it’s not healthy. Neither for your website nor for you because if you keep writing about everything, you’re going to be burnt out and then hit the writer’s block for who knows how much time. As for your website, the topics will be scattered. It won’t have an individual soul to it.
Mere words are not enough to stress this but: filter your topics down to one niche.
You’ve been jabbing down the keyboard since day one, and writing about every topic that comes across your mind.
I know, it is relatively easier to talk about a lot of things at once, and just as hard to talk and focus on a single topic for a long period of time.
But that doesn’t mean you’ll let go of your quality. Remember, Google will always prefer long-form posts that are both relevant and well-formatted.
Interlinking and Back linking
Boosting these two babies will mean more views for your entire blog as well as benefit other people. If you have the right audience for it.
Interlinking refers to the links you provide within your post that leads to your other content. In this way, you are ensuring that your readers can view your older blogs and you get to get some additional views as well.
This also enables Google to analyze your blog and see if it provides the solution to what a person might be looking for in their search queries.
Kind of like this: let’s say you write food blogs, and your entire blog is centered on the topic of food.
So, naturally, you will have certain posts about recipes for particular dishes. And, you also have a post about the diet chart for that kind of food consumption.
This where you link the two articles. It has to be subtle, and it has to be smooth. You don’t want your readers to break their concentration with your “click here to view my other article on this very topic!”
Nope. You don’t do that.
Instead, like butter spreads on bread, you slowly, and effectively, guide your reader to your content.
This, as I said before, will strengthen the bond between your articles, and Google will reward you for it. If not the first ranking, it will surely get you on the second— because when readers cannot find their solution when they visit the first page, they will always come back to the search results and try out the second one in the ranking.
Google will prioritize your content because of your SEO skills and proper interlinking as well as backlinking, and because of the strength of your website.
While interlinking is something where you, yourself, link to your other posts— backlinking is where other people reference your website’s link within their content or vice versa.
If other people link your articles, it will help you direct the traffic to your website.
The fundamentals of interlinking and back linking regarding SEO are more plainly explained in this ebook EASY On-Page SEO , a book that helped me rank in spot #2 for a post on my mum blog as well as rank on the first page of Google for countless other affiliate posts.
This brings us to the next step of increasing your domain authority— something that you should do and have people do, which is known as guest posting.
However, remember that fluctuations in DA might mean that there has been some sort of the change in the links you have provided in your content.
Guest Posting to build authority
This is exactly what the name suggests. You post something as a guest on someone else’s website.
But not on just anybody‘s website. It has to be someone who has a higher domain authority within the same category.
I think it’s pretty obvious but people who regularly visit the website will be curious to know who you are and what your website represents. So, there you go— another way to increase the views on your website.
Social Signals and Link Building
It goes without saying that you need to get discovered in order to grow your brand.
Aside from the SEO technicalities, you want people to share your creation on social platforms such as Facebook, Twitter, LinkedIn, etc.
And this is exactly what social sharing is— the number of likes, shares, and comments will ensure some proportion of traffic.
This will also help you rank your website somewhat higher in the search results as more people will visit your website through the sharing.
Not going to lie, but if you want to stay on top, you have to do some research on what kind of keywords your competitors use. How else do you plan on creating content that sets you apart from other writers?
Keep in mind that you have to look for relevant keywords and use them throughout your content/blog. There has to be consistency between each keyword, so try to understand what type of keyword fits your purpose, and use it.
Look for easy keywords that can easily turn up on Google and ones that are easy to rank higher.
Related Reading: How To Start A Keyword Strategy
FAQ About DA
What is the average domain authority?
According to a post by Seopressor, the average number falls around 40-50, where 60 is considered excellent. Now, for your average blog, I’d say that number is considerably lower. Taking 15 blogs from out in “the wild” and grabbing their median ranking, I came to the conclusion that the average beginning blogger (after blogging around 2 years or so with little to no SEO knowledge) has a DA of 9. Just via natural links that occur through networking with other bloggers, link-juice via social signalling and other passive means.
Does domain authority matter?
It’d be pretty funny if I wrote an entire blog post on something that didn’t matter! According to some SEO’s, your Moz DA and how to increase your domain authority doesn’t matter. Some people believe that as it’s not a measurement set by Google, it’s just an arbitrary number.
I’m in the camp that believe that it is a measurement that does matter as it can directly affect your placement in Google SERPs.
How do I find my domain authority?
Here’s my favourite way find find your domain authority (and the score of any other site you wish).
- Go to moz.com
- Navigate to “Free SEO tools”
- Download MozBar Free
- Install and Log in (create an account if you haven’t already)
The above image is what Moz Bar looks like in Google Search.
This is the Moz SEO toolbar at work on it’s own website. It’s showing that the Moz DA is 89, it has over 13k links to that page and a spam score of 3%.
How long does it take to increase DA?
How long is a piece of string? It depends on SO many factors but here’s a few:
Your starting point vs the number you’re wanting to get to
The quality of the links you are building (are they from authoritative sites or a bit shady?)
What kind of site do you have? A blog, authority niche blog, established business site?
What kind of content do you post?
There’s no definitive answer but you will progress faster if you’re more aggressive with your link-building efforts and outreach.
What to remember about increasing DA
So, that was one big post about the factors that affect your DA or PA wasn’t it?
Honestly, I appreciate the fact that you are working hard. What’s more, is that you are trying. Just keep up the good work, and don’t give up.
Figuring out how to improve your DA as a beginner is kinda tough, as you get used to the methods involved, it gets easier. (And, subsequently tougher as the higher your authority, the less the needle wants to move).
But don’t worry! As long as you keep track of that number (but not obsessively!) and keep an eye out for changes in the Google algorithm, you’re good to go! When all is said and done, DA is just one metric to measure out of hundreds!